Inspiration: District 9 Viral Marketing Campaign

District 9 Ad Campaign

Posted by Sherrie Thai of Shaire Productions.

The ad campaign for District 9 is reminiscent of the viral marketing of the Dark Knight and Watchmen with (on and offline) banners in various cities, reminding people to keep watch for subversive activity. There is an alternative website promoting the film–D-9–involving the Multinational United (MNU). Though the viral marketing isn’t as extensive as The Dark Knight’s, the inclusion of an alien language on the fictional blog site MPU Spreads Lies is a nice touch. The interactivity between the brand and audience strengthens the brand popularity and creates a compelling dialogue.

Photos: The Crucible Fire Arts Festival

“Fishbug” by Rebecca Anders
Fish Bug

“Epiphany” by Dan Das Man & Karen Cusolito
Fire Girl

Fire Dancer from “The Rootabaga Opera” by Dan Cantrell
Rootabaga Opera

“Fire Vortex” by Nate Smith
Fire Vortex

Fire Poi performance by Amber Garrett
Silhouette

“Twilight Anima Rising’ by Mardi Storm
Unicorn

Masks

Posted by Sherrie Thai of Shaire Productions.

Here are some of my photos from The Crucible’s Fire Art Festival where fire and imagination reign free. More info is available on The Crucible’s site.

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