Artwork: IYTI Street Art Events

Big Brother on Cardboard

Big Brother on Cardboard

Posted by Sherrie Thai of Shaire Productions.

Here are my art donations for two upcoming street art events: Southsea (United Kingdom) and Vancouver, BC (Canada). The events are part of the “It’s Yours, Take It” series that have been popping up worldwide. According to the Flickr group, it’s an “impromptu street gallery created in a public space”–basically free art for the public.

Inspiration: District 9 Viral Marketing Campaign

District 9 Ad Campaign

Posted by Sherrie Thai of Shaire Productions.

The ad campaign for District 9 is reminiscent of the viral marketing of the Dark Knight and Watchmen with (on and offline) banners in various cities, reminding people to keep watch for subversive activity. There is an alternative website promoting the film–D-9–involving the Multinational United (MNU). Though the viral marketing isn’t as extensive as The Dark Knight’s, the inclusion of an alien language on the fictional blog site MPU Spreads Lies is a nice touch. The interactivity between the brand and audience strengthens the brand popularity and creates a compelling dialogue.

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