shaire productions

Dark Knight: Promotional Design

in artwork / campaign / design / graphic design / movie / shaire productions / shaireproductions / sherrie thai July 18, 2008

Dark Knight

I created this design for the Dark Knight Campaign. As with most movie campaigns, the artwork was already in existence, so I just had to concentrate on extending the brand through photo collages and creating supporting artwork. This is where research is essential–if I didn’t have just a day or two to turn something around, I could easily spend a week on research. I feel very blessed to have the opportunity to touch different and exciting campaigns that I admire.

The concept was inspired by the Gotham Times site with interactive Flash-based elements. If you’re interested in seeing the real sites for The Dark Knight, check out my other posting about their guerrilla marketing campaign.

Artwork: Tribal Eagle

in apparel / art / artwork / illustration / illustrator / shaire productions / shaireproductions / sherrie thai / tribal / tshirt June 27, 2008


This tribal eagle was created by hand, scanned, then cleaned up on the computer. I rarely use the Wacom tablet for concept art and illustration. For me, the tangibility of drawing on paper far outweighs the coldness of the computer.

Since the Olympics and July 4th are coming up, it’s a fitting time for a self-promotion. After creating the artwork, I thought it would be interesting as a shirt. I’m trying not to create many duplicates of artwork on paper and t-shirts, but this one seems to work well as both.

Artwork: Dual Dragons

in art / artwork / digital art / dragon / dragons / glass etching / mixed media / shaire productions / shaireproductions / sherrie thai June 23, 2008

I actually created this dragon design a couple years ago for a 18×24 glass etching–to be placed in a gallery. It was a good 100 hours of work. Unfortunately, the glass etching was accidently destroyed by another’s hand. I was glad to have saved the original design, and thought it was time to give the dragons a new life.

This tribal style artwork was created by hand, then scanned, and digitally colored. The top dragon is created in an Eastern/Asian form, while the bottom dragon is done in a Western style. The inspiration of this piece was personal–growing up Chinese-American and being privy to the two cultures. It’s a duality, but never as one.

Graffiti’s Gone Mobile!

in graffiti / mobile / QR Code / shaire productions / shaireproductions / sherrie thai June 15, 2008


Voice of the Streets is a interesting site that gives graffiti writers and artists a way to receive feedback on their work anonymously. Because it’s in Beta form, the functionality of the site isn’t really smooth, but the concept is pretty hot. The graff artists could upload their work and receive a unique QR Code (which conveys info like URL, images, phone numbers, etc), all the while uploading their own voice message. If someone recognizes the work, they could leave the artist a voice-mail response to their work.

There aren’t many uploads to this website and it seems to be a global project, so there are language barriers involved. Adding a simple text feedback option could be advantageous to the site so artists could translate the response if it was in a different language or if the voice-mail fails somehow.

Engaging the graffiti artists with their public/fanbase through technology is an interesting one as it provides an open, anonymous channel of communication, while increasing visibility for the artist.

Artwork: Dragon Bodysuit

in artwork / girl / shaire productions / shaireproductions / sherrie thai / tattoo June 12, 2008


Here’s a throwback to Asian tattooing styles. The drawing on the right was the initial graphite drawing on vellum; the girl was drawn separately. They were then scanned, cleaned up, collaged, and digitally colored in Photoshop.

I haven’t designed tattoos in a while, so this image has been clawing its way through my head till now. I owe so much to tattooing–as an illustrator (picking up different visual styles) and as a designer (logo work and lettering). It’s also made me realize that everything has potential and can be a source of inspiration. With such a rich history (dating back to paleolithic ages), it’s great to see that tattooing is rising past being a mere fad. The inspiration for my artwork “Dragon Bodysuit” is the Irezumi or Japanese tattoo, and the artist and master tattooist, Horiyoshi III.

Here are some notable artists who’ve created artworks of tattooed women: Richard Chesler, Caroline Young, Luis Royo, and Olivia.

Inspirations: Art & Life

in documentary photographer / Hip Hop / inspirations / shaire productions / shaireproductions / sherrie thai June 11, 2008

I became inspired today by two very different artists. In Talib Kweli’s “Listen” music video, the urban art of Kofie is incorporated as motion graphics. The video is a few years old, but the artwork is still hip and vibrant. Kofie’s work is very deliberate, yet expressionistic. Hip hop has created a platform for a global youth culture and it’s always fascinating to see different art-forms merge.

Another inspiration was seeing the film “War Photographer” and being exposed to the deeply moving documentary photography of James Nachtwey. He braves the battlefields and streets to capture the human condition and the stories behind them. His photos are morbidly beautiful and intimate–art with a conscience.

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