. Posted by Sherrie Thai by Shaireproductions.com
Posted by Sherrie Thai of Shaire Productions.
The ad campaign for District 9 is reminiscent of the viral marketing of the Dark Knight and Watchmen with (on and offline) banners in various cities, reminding people to keep watch for subversive activity. There is an alternative website promoting the film–D-9–involving the Multinational United (MNU). Though the viral marketing isn’t as extensive as The Dark Knight’s, the inclusion of an alien language on the fictional blog site MPU Spreads Lies is a nice touch. The interactivity between the brand and audience strengthens the brand popularity and creates a compelling dialogue.
The marketing team behind The Simpsons have been hard at work. Going into their 20th season (wow!), their fire is far from diminishing. From the success of the Kwik E-Mart/7-11 takeover and the partnership of Burger King last year for the movie launch, the famous yellow family are still at it again. . . Gentle Giants toy manufacturer has produced the Treehouse of Horror series, while Burger King is looking forward to another partnership. On The Simpsons’ website, there’s a partnership with Zazzle for seasonal products in honor of Dia de Los Muertos, cleverly titled, “D’oh of the Dead”. Click here to check out The Simpsons’ (awesomely-designed) site.
