Inspiration: District 9 Viral Marketing Campaign

District 9 Ad Campaign

Posted by Sherrie Thai of Shaire Productions.

The ad campaign for District 9 is reminiscent of the viral marketing of the Dark Knight and Watchmen with (on and offline) banners in various cities, reminding people to keep watch for subversive activity. There is an alternative website promoting the film–D-9–involving the Multinational United (MNU). Though the viral marketing isn’t as extensive as The Dark Knight’s, the inclusion of an alien language on the fictional blog site MPU Spreads Lies is a nice touch. The interactivity between the brand and audience strengthens the brand popularity and creates a compelling dialogue.

Inspiration: Coraline and Henry Selick

I’ve been a huge fan of Henry Selick without realizing it. He’s the man behind (one of my all-time favs) “The Nightmare Before Christmas” and “James and the Giant Peach.” His latest creation Coraline has been a three-year project shot entirely in 3-D stop-motion animation. Linking up with heavy-hitter Neil Gaiman (fantasy writer who’s film work includes Stardust and Beowolf), the film is as whimsical and endearing as his past work. It’s a beautiful piece of artistry, produced by Oregon-based Laika.

Here are some articles on Henry Selick:
-Oregon Live
-Digital Media FX
-Film Monthly

Inspiration: The Rape of Europa

The Rape of Europa Artwork

The Rape of Europa documentary (from Menemsha Films) is based on the book of the same name by Lynn H. Nicholas. It’s a emotional look at the plundering of art in World War II by mass murderer and rejected artist, Hitler (as explored in the film, Max) and the Nazis, the social effects of the loss, art’s place in culture, and the Monument Men (who protected cultural treasures during the war).

From the film, it was reported that millions (!) of artworks were stolen from historical sites, museums, and countless victims of the Nazis. Some of the classical pieces were from Da Vinci, Rembrandt, and Michelangelo. Others included the (Hitler dubbed “Degenerate Artists”) works of Van Gogh and Picasso. Backed by old news reel footage, The Rape of Europa is a compelling story–not just from an art perspective, but a cultural one. Religious artifacts (Torahs, bells, etc.) and the classic art treasures were housed in underground Nazi caves for the intention of being sent to Hitler’s (unbuilt) museum of art. Translating the millions of lives severed from the Holocaust into material objects is an astounding one. The film also touched on the stories of soldiers and their conflicts of saving lives vs. preserving historic monuments. Interviews from residents, victims, and historians recall the role of art for them–it was a source of history, memory, culture, and ultimately, identity.