New Online Advertising/ Marketing: Widget as a Website

Posted by Sherrie Thai of Shaire Productions.

Skittles was one of the first brands who compressed their site into a widget format. It aggregated content from multiple sites: Flickr (photos), Youtube (videos), Friends (Facebook group) and others. It clearly shows the power of Web 2.0–increasing social interaction in an open-format manner.

Most recently, Zombieland (the new release of Sony Pictures) incorporated this new format for several items. I wonder what will be the next innovation. . .

Inspiration: The Simpsons Marketing Campaign

The Simpsons Burger King Poster

The Simpsons D'oh of the Dead Design

The marketing team behind The Simpsons have been hard at work. Going into their 20th season (wow!), their fire is far from diminishing. From the success of the Kwik E-Mart/7-11 takeover and the partnership of Burger King last year for the movie launch, the famous yellow family are still at it again. . . Gentle Giants toy manufacturer has produced the Treehouse of Horror series, while Burger King is looking forward to another partnership. On The Simpsons’ website, there’s a partnership with Zazzle for seasonal products in honor of Dia de Los Muertos, cleverly titled, “D’oh of the Dead”. Click here to check out The Simpsons’ (awesomely-designed) site.